Studio Bent Image Lab has just released a new video for Thom Yorke’s single Harrowdown Hill. Image treatment used is called Smallgantics, and is described as follow by the video’s creators :
The process involves splitting the footage up into several vertical planes that move back over the perceived z-axis, or into the image along its perceived depth. These planes are then affected with varying degrees of blur to simulate a shallow depth of field. If done right, the amount of blur increases smoothly as it moves along the planes of the image. Next, these levels of blur are animated to simulate a change in focus or to compensate for the forward movement of the camera.
This awesome snowboarding video was made for the snowboard company Zimtstern. Nice way to announce the upcoming 2009 Fall season. A short making-of is also available here.